For those that don’t know, Jeff Bezos is the founder and CEO of Amazon.com and guided it to become the world’s number one online retailer.
I’m very inspired by the quotes featured in this article in which Bezos discusses his views on marketing and particularly the importance of systems in the modern age. Notably this one:
“The balance of power is shifting toward consumers and away from companies…the individual is empowered… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. If I build a great product or service, my customers will tell each other….In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.” “Your brand is formed primarily, not by what your company says about itself, but what the company does.”