October 2010 – Present
• Orchid Pubs & Dining
• Muriel’s Kitchen
• Lowlander Grand Cafe
• Original Bowling Company
• Ronnie Scott’s Jazz Club
• Angus Steakhouse
The position generally entails:
– Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
– Communicating with target audiences and managing customer relationships
– Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters
– Managing the development of our client’s websites
– Updating the company website with relevant blog posts and updates
– Managing the development of the new company website – working closely with web developers
– Writing and proofreading copy – liaising with designers and printers
– Organising photo shoots & filming
– Arranging for the effective distribution of marketing materials
– Graphic Design & Editing
– Implementation of Social Media strategy, setup and optimisation.
– Implementing SEO strategies
– Sourcing relevant data for client research & marketing detail
– Preparation for approaching prospects
– Maintaining and updating customer databases
– Managing and designing email marketing campaigns
– Organising and attending events and meetings
– Sourcing and securing sponsorship
– Managing the commercial brand partnership between Walkabout and Blue Square bet
– Conducting market research
– Contributing to, and developing, marketing plans and strategies
– Evaluating marketing campaigns
– Reporting and analysis of campaign results to demonstrate ROI
– Monitoring competitor activity
– Supporting the marketing manager and other colleagues
April 2009 – July 2009 (4 months)Internship at professional Cricket Club assisting with typical marketing duties.
– Managing member’s, media and newsletter subscriber’s databases.
– Writer for official website articles, press releases, social media, e-newsletters.
– Administrator of a host of Social Media profiles to enhance the online presence for the organisation.
– Managing media staff accreditation.