Experience

Marketing Executive

Magnify Marketing

October 2010 – Present

London, United Kingdom
Magnify Marketing is a customer communication agency helping hospitality venues increase footfall, engender loyalty, boost sales and promote advocacy. My dynamic role comprises of research, copywriting, social media, marketing strategy and consultancy.Clients I’ve worked closely with:
• Walkabout
• Orchid Pubs & Dining
• Muriel’s Kitchen
• Lowlander Grand Cafe
• YHA
• Original Bowling Company
• Rise46
• Ronnie Scott’s Jazz Club
• Angus Steakhouse

The position generally entails:
– Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
– Communicating with target audiences and managing customer relationships
– Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters
– Managing the development of our client’s websites
– Updating the company website with relevant blog posts and updates
– Managing the development of the new company website – working closely with web developers
– Writing and proofreading copy – liaising with designers and printers
– Organising photo shoots & filming
– Arranging for the effective distribution of marketing materials
– Graphic Design & Editing
– Implementation of Social Media strategy, setup and optimisation.
– Implementing SEO strategies
– Sourcing relevant data for client research & marketing detail
– Preparation for approaching prospects
– Maintaining and updating customer databases
– Managing and designing email marketing campaigns
– Organising and attending events and meetings
– Sourcing and securing sponsorship
– Managing the commercial brand partnership between Walkabout and Blue Square bet
– Conducting market research
– Contributing to, and developing, marketing plans and strategies
– Evaluating marketing campaigns
– Reporting and analysis of campaign results to demonstrate ROI
– Monitoring competitor activity
– Supporting the marketing manager and other colleagues

Marketing and Communications Assistant

Essex Cricket

April 2009 – July 2009 (4 months)Internship at professional Cricket Club assisting with typical marketing duties.
– Managing member’s, media and newsletter subscriber’s databases.
– Writer for official website articles, press releases, social media, e-newsletters.
– Administrator of a host of Social Media profiles to enhance the online presence for the organisation.
– Managing media staff accreditation.

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